Tue, 21/03/2017 - 08:45
Liverpool Citizens Advice Partnership is celebrating being awarded £25,000 through the Martin Lewis Fund that will help make a real difference to local people’s lives.
The funding award announced today will help to deliver a project that will provide more tailored support to students in new ways which could be rolled out across other parts of the country.
The project will use Snapchat to provide access to advice for students in a way that suits them. We will post regular and up-to-date Snapchat stories which will provide useful information that students can use in everyday life and raise awareness of Citizens Advice and its services.
Liverpool Citizens Advice Partnership will be able to share its learning, and potentially encourage other local Citizens Advice to launch similar projects so that more people across England and Wales benefit.
Rachel Howley, Chief Officer of Liverpool Citizens Advice Partnership said:
“We are delighted to receive this award through the Martin Lewis Fund. This grant gives us the opportunity to run a project we have already tested with students. Through initial research, our student focus group stated that Citizens Advice was not a service that was relevant to them. However, following a 3 week snapchat pilot, which allowed us to tailor information and advice to students, the likelihood of them accessing Citizens Advice increased significantly and 100% of participants felt that all posts were helpful and relatable. We are really pleased to be given the chance to try something different and are excited about moving the project forward. We hope we can reach our target audience and encourage young people to access our service in a brand new and innovative way.”
Martin Lewis said:
“Few realise Citizens Advice, which is at the bedrock of British society, is a charity not a government agency – a shame as the work it does is truly life saving. I’ve met many people who were suicidal over legal or money life challenges they couldn’t cope with, yet a visit to their local Citizens Advice put them on the path to dealing with it. As a huge fan of the organisation, I wanted to do something to help it pioneer new ways to reach out and improve people’s lives, and I’m excited to see where this takes us.”
Liverpool Citizens Advice Partnership is one of 25 local services across England and Wales to receive £25,000. The funding follows an initial award of £1,000 in September 2016 to test initial project ideas.
The funding comes from a £1 million donation from Martin Lewis to Citizens Advice across the UK in 2015.
Projects had to fit into categories including making people more digitally skilled, working closely with health and social care providers, and future opportunities for volunteers.
Liverpool Citizens Advice Partnership
Notes to editors
The Citizens Advice service comprises a network of local Citizens Advice, all of which are independent charities, the Citizens Advice consumer service and national charity Citizens Advice. Together we help people resolve their money, legal and other problems by providing information and advice and by influencing policymakers.
Citizens Advice service staff are supported by more than 23,000 trained volunteers, working at over 2,900 locations across England and Wales.